In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a sophisticated, luxurious brand that also embodies joy and ease. Rebecca breaks down the elements that make a brand a true luxury, emphasizing that it's not just about the aesthetic or the price tag. She discusses the importance of quality, experience, and the five qualities of a luxury brand experience. Along the way, she sheds light on common mistakes made by businesses and also touches on the concepts of high ticket and high value branding. Rebecca's insights into intentional branding and the kind of brand you want to have will leave you inspired and motivated to bring your business's vision to life.