In this WP Builds episode, Nathan Wrigley interviews Matt Cromwell about his recent article on the future of WordPress product businesses. Matt shares his evolving passion for the WordPress plugin ecosystem, discusses anxieties around the future, especially user expectations and the rise of AI, and highlights the importance of better UI/UX and partnering with marketers and designers. The episode talks about how focusing on user experience and collaboration can help WordPress products thrive, even as the landscape shifts. Plenty of humour and mentions of Matt’s podcast WP Product Talk are sprinkled throughout! A LOT! Go listen!