In this episode, Transform NOW co-hosts Brad Hairston and Michael Marchuk banter about some interesting recent news headlines in the world of automation and AI.

News stories covered in this episode:

• Roomba maker iRobot files for bankruptcy, pursues manufacturer buyout https://www.reuters.com/technology/irobot-enters-chapter-11-lender-acquire-roomba-maker-2025-12-15/

• Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator https://www.cnbc.com/2025/12/11/disney-openai-sora-characters-video.html

• AI In 2026: 10 Predictions On Automation And The Future Of Work https://www.forbes.com/sites/charlestowersclark/2025/12/10/ai-in-2026-10-predictions-on-automation-and-the-future-of-work/

• AI agent ROI can be tough to measure https://www.nojitter.com/ai-automation/ai-agent-roi-can-be-tough-to-measure

• Salesforce CEO Starts the AI Pricing Conversation Enterprises Can’t Ignore https://www.uctoday.com/unified-communications/ai-pricing-models-enterprise-predictability/

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