Banking on Digital Growth

45) #DigitalGrowthJourneys: Creating Servant-Oriented Content w/ Lynne Jarman-Johnson


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During the pandemic, we should ask our customers three questions:

  • How can we make sure you feel comfortable?
  • How can we help your neighbor?
  • How can we help your business partner?
  • Our goal is to bring those resources to everybody through our online content.

    In this episode of Banking on Digital Growth, I talk with Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union, about how to create servant-oriented content.

    Lynne and I discuss:

    • How to offer empathy through digital content
    • Why our best solutions are our simplest
    • What needs to happen right now for financial brands to make progress along their digital growth journeys

    • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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      Banking on Digital GrowthBy James Robert Lay

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