A big misconception in business is that press releases don't work or bring a return, but most small businesses don't know how to write one that does. In today's episode we have on Mickie Kennedy is the founder and president of E Releases. The small business leader for press release distribution is now celebrating 26 years in business. He's an expert at helping small businesses increase their visibility and credibility. 

We cover in this episode:

• Why it's crucial to know your story as a business owner and how it's social proof for your business 
• Being able to pivot in changes in the marketplace 
• Letting your brand tell your story 
• How you can’t ‘gut feeling” your way to millions of dollars you have to set metrics in your business 
• What you're getting wrong about press releases in your business 

Connect with Mickey:
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