I have long been in awe of what Kate Morris has achieved.

While we wait for her to be a guest on this podcast, here is (my version) of her business startup story!

In 1999 Kate knew her potential customers wanted a different experience because she listened to the customers she served at the Clarins counter in a major department store.

She started the first online cosmetics store in Australia.

Her story is inspiring. Listen in ....

If you want to read an excerpt of my book "So You Want to Start a Business" head over to www.soyouwanttostartabusiness.com.au and register your name and email and we'll send you access to a generous excerpt.