# Summary

Today on the show I am talking to Martin Huber Co-Founder and CEO of AMRAX.

We will talk about their product Metaroom; an AI application that is build on-top of consumer smartphones and makes it possible to create a digital twins of buildings for indoor user cases, like interior and light design.

We will focus less on algorithms and Machine Learning Methods, but on the impact that sensors and hardware platform have on the AI applications that can be build on top of them.

Martin will explain how Apple's LiDAR Sensors, available in their pro devices, in combination with the Apple Roomplan API are a unique and powerful platform to build AI applications, but at the same time forces one to focus on vertical integration and solutions. We will discuss how as an AI startup in this space one has to be super focused to be successful.

# TOC

00:00:00 Beginning

00:02:57 Guest Introduction

00:05:08 Building hardware vs. writing software

00:07:12 AMRAX & Metaroom by AMRAX

00:13:51 3D Reconstruction with and without LiDAR

00:24:45 Data processing on device & in the cloud

00:30:55 Strategic positioning as a startup

00:37:11 Digital twin for smart home use cases

00:43:47 Future LiDAR sensors and their impact

# Sponsors

Quantics: Supply Chain Planning for the new normal - the never normal - https://quantics.io/

Belichberg GmbH: We do digital transformations as your innovation partner - https://belichberg.com/

# References

Martin Huber - https://www.linkedin.com/in/martin-huber-b940a084/

Lidar - https://amrax.ai/news/power-of-lidar

Metaroom - https://www.linkedin.com/showcase/metaroom-by-amrax/

Apples Roomplan - https://developer.apple.com/augmented-reality/roomplan/

Sony LiDAR Sensors - https://www.sony-semicon.com/en/news/2023/2023030601.html