Posting consistently on LinkedIn but your DMs are crickets? In this episode, Scott pulls back the curtain on why so many coaches, consultants, and service providers are stuck in the content hamster wheel, and what actually moves the needle from visibility to paying clients.

After guiding thousands through their LinkedIn transformation, we're sharing the framework that separates content that converts from content that just collects dust. You'll discover why your posts might be getting engagement but not generating revenue, and the exact approach that builds the kind of trust that leads to booked calendars.

If you're tired of showing up without seeing results, this episode delivers the strategy you've been missing.

Key takeaways:

• The real reason connection trumps consistency (and how to create it)

• What separates scroll-stopping content from deal-closing content

• The reflection-style post formula that positions you as the obvious choice

• How to stay visible without the burnout or creative drought

Ready to stop guessing and start converting? Join our free two-day workshop, The Expert's Edge (November 24-25, 2025): The Expert's Edge Workshop: LinkedIn Content That Closes Deals