
Sign up to save your podcasts
Or
Peter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights.
In this episode, we discuss:
Never heard of PLG? Peter explains ‘PLG is about surfacing the value of the product as an enabler to drive more sales’. So instead of telling people about your value proposition, you show them.
In typical SaaS it includes models like freemium and free trials, but in non SaaS it can include webinars, events, whitepapers and other tactics deployed throughout the funnel by Sales, Marketing, Product, Customer Success and Customer Support.
Peter is an Aussie with a remarkable career including 20yrs in Silicon Valley. Peter established and led the growth and product management across IBM, he’s been VP of marketing for Safety Culture, Product Development Program Manager at Hutchison 3G - plus a range of experience founding, running and consulting with Startups.
Peter’s now helping startups and businesses in Australia to scale faster using a product-led growth approach through his leading product-led growth consultancy, Unlocking Growth.
P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action.
References
Wes Bush - Product-Led GrowthWilliam Duggan - Napoleon’s Glance
Contact Peter Ikladious
Contact Growth Generators
Help us continue to help you
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Lewis Hallam.
Thank you and enjoy the show!
Peter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights.
In this episode, we discuss:
Never heard of PLG? Peter explains ‘PLG is about surfacing the value of the product as an enabler to drive more sales’. So instead of telling people about your value proposition, you show them.
In typical SaaS it includes models like freemium and free trials, but in non SaaS it can include webinars, events, whitepapers and other tactics deployed throughout the funnel by Sales, Marketing, Product, Customer Success and Customer Support.
Peter is an Aussie with a remarkable career including 20yrs in Silicon Valley. Peter established and led the growth and product management across IBM, he’s been VP of marketing for Safety Culture, Product Development Program Manager at Hutchison 3G - plus a range of experience founding, running and consulting with Startups.
Peter’s now helping startups and businesses in Australia to scale faster using a product-led growth approach through his leading product-led growth consultancy, Unlocking Growth.
P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action.
References
Wes Bush - Product-Led GrowthWilliam Duggan - Napoleon’s Glance
Contact Peter Ikladious
Contact Growth Generators
Help us continue to help you
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Lewis Hallam.
Thank you and enjoy the show!
37 Listeners
28,580 Listeners