CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:  

• Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours.

• Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters.

• The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams.

Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio.   We hope you enjoy listening!   References  

• The Psychology of Money by Morgan Housel
• Same as Ever by Morgan Housel 
• The Choice Factory by Richard Shotton
• Forbes Entrepreneurial CMO50 list
• Check out Part 1 of our conversation with Seth about  Embracing an Entrepreneurial CMO Mindset

 

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

• Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. 

• Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. 
• Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results.
• Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair.
• Gain insights into optimizing team performance, fostering agility, and embracing calculated risks to stay ahead in today's fast-paced marketing environment in an era of shrinking budgets and expanding expectation

We hope you enjoy listening.

References

• Forbes Entrepreneurial CMO50 List  

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

• Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

 This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: 

• How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing
• His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory
• Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected. 

We hope you enjoy listening.     References   CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell)    CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking

 

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
• Connect or Follow Ty on LinkedIn – and mention that you're a listener of the Pod.

 

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. 

Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months). 

Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth.

If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team triple team productivity and boost staff engagement with Agile Marketing 
• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares:

The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. 

The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with purpose, authenticity, and consistency. 

Advice to aspiring CMOs including the importance of self-reflection and reputation building.

The episode wraps up with a fast round of questions revealing Bev's views on essential team capabilities and the culture of her current team.

We hope you enjoy listening.

References

CMO Leadership Podcast Episode 69: The first 12 months in a CMO role with Bev Bury at Flinders University

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.

Tune in as Ty reveals:

• The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
• How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration.
• How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University 
• The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.

This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.

References

• CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking

• Hacking Growth, By Sean Ellis

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

 In this episode, you will discover:

• A game plan to approach your first 12 months in a CMO role.
• How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales.
• The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.

References

• Flinders University
• PRIMED High-performance framework from Growth Generators

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety.

This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent.

From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team.

Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.

Tune in to find out how to build psychological safety in your marketing team.

High-Performance Marketing Team Scorecard 

Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:

https://growthgenerators.scoreapp.com

References

• The Fearless Organisation by Amy Edmondson 
• Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University
• Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram
• Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge
• Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly
• Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia

 Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA)

 Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights.

 Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career.

 The discussion also explores the importance of being authentic, handling bad behaviour in the workplace and cultivating a positive workplace as well as advice for aspiring CMOs.

This is the first episode of a new CMO Leadership Lessons segment of the Podcast where CMOs share their mistakes, best advice they’ve received, their leadership principles and advice for aspiring CMOs in under 20 minutes. Look out for more of these episodes to come.

 And be sure to check out Episode 66 where Sarah shares the Agile Marketing journey at UniSA and the remarkable results they’ve achieved.

We hope you enjoy listening.

References

• University of South Australia 

• Episode 66 of CMO Leadership Podcast. Agile Marketing in action: Uni SA’s marketing transformation  

• Episode 48 of the CMO Leadership Podcast. What every marketing leader should know about finance

• Design: Building on Country by Alison Page and Paul Memmott

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

 

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

 

This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:

• How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment

• The strategies that ensured Agile methods became ingrained and the valuable lessons learned.

• The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.

You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track.

We hope you enjoy the show.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

• Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 

• Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

 This podcast was produced by Ty Hayes and edited by Clare Ryan