Today we’re going to talk about attraction. How about 4500 leads just through Tik Tok? the person who created that is on the other end of this podcast. And he’s not even in the United States of America. This is the power of content creation and done consistently. Our guest today, Rob Roper, is also known as the Aussie Mortgage Guy. He teaches financial education to anyone willing to learn and has over 300,000 followers on Tik Tok. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make sure you aren’t missing out on clients. Resources Check Out His Tik Tok page Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome to their episode of the real estate marketing dude podcast. What we’re doing here today, folks is we’re going to talk about attraction. How about this 4500 leads organically simply just through tick tock, the person who created that is on the other end of this podcast. And he’s not even in the United States of America. This is the power of content creation and done consistently, those of you listening to the show, I’ve been doing this for six years now. And because of that, I get to be guests from all over the world just like this dude. He is a listener on the podcast, he’s implemented a lot of the content that we talked about here amongst other podcasts that he listens to. And that’s how we met. If I don’t have a podcast, we don’t have this conversation. But a podcast is just a form of media no differently than creating content on Tiktok is creating videos consistently. Any and all the above. And if you’re not in the business of content creation, you are going to be out of business, I promise you. That’s what’s happening. And maybe not in Brisbane, Australia, where this guy’s from, but at least here in the States. 100%. So without further ado, let’s go ahead and introduce our guest, Rob roper. Hello, mate. Well done on the Aussie accent buddy. That was perfect. Thanks for having me on the show, Mike. Yes, sir. Why don’t you tell everyone a little bit about where you’re at? Where you’re from? Yeah, a lot of questions for you. Yeah, so I am a started off as a mortgage broker down in Perth, in Western Australia. And it became very clear to me when I started out as a broker and I was new new to the mortgage broking industry back in May or May or June of 2021. It became very clear to me that the pressure point for a lot of businesses but brokers and real estate agents, in particular, is that how are you going to find your customers and so I went on a bit of a social media journey. And Tik Tok was the platform that I decided I could reach the most virality on. So that’s where I put all my energy into. And then yeah, that’s where I am today. 45 leads down the track, which is converted to a very, very successful business. 4500 leads. Yeah, yeah. Yeah. 4500 leaves 4500 leads and your mortgage broken. You just started what? 2021? Yeah, yeah. music industry. So. So I was licensed in May. And then I started producing content in June. So fresh off the bat. And my background is actually in education. So I’ve been a high school teacher for 10 years. And then during that time, also ran my own tutoring business where I have 15 staff that provide tutoring services from grades one all the way through to grade 12. So I had experience in business and marketing. But yes, new to industry in terms of the mortgage broking world back in 2021. So your teacher you like to teach, I’m guessing what was the content strategy? Most people are like, What the hell do I create? How did you figure it out? What did you end up doing? Well, the very first piece of content I posted, crashed and burned. So that took a nice and nice hit and you didn’t, you didn’t quit? Why didn’t you? Well, I quit for a couple of days, I have to admit, a couple of days, I thought that maybe this is maybe this isn’t for me. And then I thought you can’t just end on one post. Come on, give it another go. So I thought what are the students in my classroom? What do they often say to me when they reflect on an engaging lesson? And really, it just comes down to? Did they walk away from that little 15 minute block? And did they take away knowledge? And can they remember it? And then I thought, What am I doing? I just need to teach in front of the camera? Yeah, so I set up that I set up the camera in front of the whiteboard in my tutoring center. And I just started teaching for 60 seconds about how in Australia, a credit card limit can negatively impact how much the bank will let you borrow for a home loan. So I just shared that information, did it in a digestible way on the whiteboard. And it was it was so bad that I was unaware of how to how to use the TIC tock app at the time. And so you know, the

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