<p>Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: <a href='https://doi.org/10.1080/10641734.2023.2252025'>10.1080/10641734.2023.2252025</a></p>

Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025

<p>Yoon-Joo Lee, Eric Haley &amp; Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues &amp; Research in Advertising, 45:1, 88-111, DOI: <a href="https://doi.org/10.1080/10641734.2023.2252025" rel="noopener noreferrer">10.1080/10641734.2023.2252025</a></p>

45.1-5: Anti-Asian racism activism on Twitter

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.1-5: Anti-Asian racism activism on Twitter

45.1-5: Anti-Asian racism activism on Twitter