JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

By Sukki YoonScienceSocial Sciences
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JCIRA: Curious and Interesting episodes

  • 47.2-7: When Your Feed Becomes Your Politics

    Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers. Journal of Current Issues & Research in Advertising, 47(2), 314–337. https://doi.org/10.1080/10641734.2025.2529004

    3 min
  • 47.2-6: When Grandma Goes Viral

    Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10641734.2025.2516499

    3 min
  • 47.2-5: Beyond Buzzwords: Understanding LLMs

    Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 47(2), 258–289. https://doi.org/10.1080/10641734.2025.2498996

    3 min
  • 47.2-4: The Right Message at the Right Moment

    Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertising, 47(2), 238–257. https://doi.org/10.1080/10641734.2025.2495919

    3 min
  • 47.2-3: When the Label Changes Everything

    Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

    3 min
  • 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust

    Desmarais, F., Vignolles, A., & Mukherjee, A. (2026). Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study. Journal of Current Issues & Research in Advertising, 47(2), 181–216. https://doi.org/10.1080/10641734.2025.2468479

    3 min
  • 47.2-1: When AI Feels Risky

    Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

    3 min
  • 47.1-7: When Ego Boosts Advertising

    Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Advertising, 47(1), 136–156. https://doi.org/10.1080/10641734.2025.2465313

    2 min
  • 47.1-6: When Disgust Meets “Right Now”

    Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

    2 min
  • 47.1-5: When Values Backfire

    Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements. Journal of Current Issues & Research in Advertising, 47(1), 95–117. https://doi.org/10.1080/10641734.2025.2452564

    2 min

About JCIRA: Curious and Interesting

From the publisher's feed

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and…