Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10641734.2025.2516499

Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10641734.2025.2516499

Wang, Y., &amp; Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues &amp; Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10641734.2025.2516499

47.2-6: When Grandma Goes Viral

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.2-6: When Grandma Goes Viral

47.2-6: When Grandma Goes Viral