Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249

Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249

Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues &amp; Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249&nbsp;

45.2-2: Using corporate accounts to build customer connections

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.2-2: Using corporate accounts to build customer connections

45.2-2: Using corporate accounts to build customer connections