Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778

Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778

Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., &amp; Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues &amp; Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778

45.2-4: Consumer responses to CSR messages during COVID-19

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.2-4: Consumer responses to CSR messages during COVID-19

45.2-4: Consumer responses to CSR messages during COVID-19