Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173

Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173

Shin, S., Jiang, Z., Lim, R. E., &amp; Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues &amp; Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173

45.3-1: Forecasting sustainability: Climate action on social media

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.3-1: Forecasting sustainability: Climate action on social media

45.3-1: Forecasting sustainability: Climate action on social media