Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939

Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939

Häglund, E., &amp; Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues &amp; Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939

45.3-2: How AI and context shape what you see

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.3-2: How AI and context shape what you see

45.3-2: How AI and context shape what you see