Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349

Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349

Kim, H., Jeon, G., &amp; Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues &amp; Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349

45.3-3: Influencer size and trust

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.3-3: Influencer size and trust

45.3-3: Influencer size and trust