Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695

Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695

Sussman, K. L., Looi, J., &amp; Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues &amp; Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695

45.3-4: Smart queries, better insights

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.3-4: Smart queries, better insights

45.3-4: Smart queries, better insights