Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753

Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753

Buckley, A. C., Yannopoulou, N., Gorton, M., &amp; Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues &amp; Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753

45.4-2: Femvertising: Empowerment or exploitation?

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.4-2: Femvertising: Empowerment or exploitation?

45.4-2: Femvertising: Empowerment or exploitation?