Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536

Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536

Mazerant, K., Willemsen, L. M., Neijens, P., &amp; van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues &amp; Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536

45.4-3: How do we measure ad creativity?

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.4-3: How do we measure ad creativity?

45.4-3: How do we measure ad creativity?