Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051

Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051

Madathil, J. C., M., N., &amp; Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues &amp; Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051

45.4-4: Video ads for brand activism

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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45.4-4: Video ads for brand activism

45.4-4: Video ads for brand activism