In this episode, Vincent A. Lanci welcomes James Hatfield, a powerhouse in video communication technology and a strategic leader at LiveSwitch, where he drives customer experience and every revenue-generating process. With a resume that spans Fortune 500s to fast-growing startups, James shares the raw truth behind building companies that last — and scale.

From door-knocking paint jobs in the South to building a multi-billion-dollar SaaS company, James walks us through every gritty step: mastering client acquisition, creating recurring revenue models, hiring elite teams (including ex-pro athletes), and learning the value of understanding your numbers.

📌 Key takeaways:

• Why James prioritizes recurring revenue over one-off success
• The exit strategy lessons every founder should know
• How he leveraged competitive mindsets to scale elite teams

If you're an aspiring founder, tech entrepreneur, or simply love powerful stories of resilience and reinvention — this episode is for you.

🔊 Tune in now and get inspired to build smarter, lead better, and scale faster.

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This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com

Music Credits: Copyright Free Music from Adventure by MusicbyAden.