In this episode, Nathan Wrigley chats with podcasting veteran Seth Goldstein about his 15+ years in the industry. They discuss how easy podcasting has become, the importance of having a plan and process, and how podcasts can serve brands and businesses beyond immediate monetisation. Seth shares insights on podcast production, discoverability, the role of websites and WordPress, pitfalls of AI-generated podcasts, and why authentic personality keeps listeners engaged. They also touch on the value of process documentation, niche audiences, and why starting small and staying consistent is key to podcast success.