OPDSure

OPDSure (Outpatient Department) is India's first OPD benefits plan for employees and families. Graham met Umesh, the founder of OPDSure, in November 2024 in New Delhi, India.

Summary of PodcastKey Takeaways

• OPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.
• The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.
• OPDSure initially targets small to mid-size companies, charging 3000 rupees (£30) per employee annually.
• The company is seeking $500k in initial funding to scale operations and plans to raise $5-10M from VCs later.

OPD Sure Business Model

• Provides outpatient department (OPD) coverage not typically included in insurance.
• Targets corporate clients, offering as employee benefit.
• Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.
• Annual cost 3000 rupees (£30) per employee.
• It allows visits to any doctor/clinic, not a restricted network.
• Includes alternative medicine (Ayurveda, homeopathy).

Indian Healthcare Landscape

• 1.4 billion population with an overburdened public system.
• Long wait times at free government hospitals.
• Private care is unaffordable for many (£10+ per consultation).
• Average life expectancy is 60-65 years vs. 80+ in the UK.
• Lack of preventive care culture, especially among young people.

Market Opportunity

• The OPD market is estimated at $22 billion, growing to $40 billion by 2029.
• Initially targeting Delhi/NCR region, plans to expand nationwide.
• Focus on the 20-35 age group (70-80% of the corporate workforce).
• There are some competitors, but the market is large enough for multiple players.

Funding Plans

• Seeking $500k initial investment for team expansion and marketing.
• A later round of $5-10M is planned for nationwide scaling.
• Founder has an MBA from Sheffield Hallam University.

 The Next 100 Days Podcast Co-HostsGraham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com