The Next 100 Days Podcast

By Kevin Appleby & Graham Arrowsmith

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 day... more

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FAQs about The Next 100 Days Podcast:

How many episodes does The Next 100 Days Podcast have?

The podcast currently has 451 episodes available.

The Next 100 Days Podcast episodes:

November 15, 2024#451 – Dave Rogers – The Business Explorer
The Business Explorer – Your Route to Success
The Business Explorer is Dave Rogers’ new book. It’s out 21st November.
Summary of the Podcast
Casual Conversation
The participants engage in casual conversation, discussing Dave’s Lego collection and his upcoming book release.
hey express enthusiasm for the book and the insights it will provide.
Book Overview and Purpose
Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise.
The book is divided into three sections covering redefining success, developing “softer” business skills, and strategic planning.
Relatable Modern Examples
Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs,
He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience.
Key Insights from the Book
Dave highlights three key insights from the book:
redefining success beyond just financial metrics,
developing a growth mindset and overcoming imposter syndrome, and
taking a holistic approach to business planning and strategy.
Leveraging AI and Technology
The group discusses the potential to leverage AI technology to create an interactive experience around the book.
This would allow readers to have personalised conversations and get tailored insights based on the book’s content.
Transitioning from Corporate to Entrepreneurship
Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition.
Closing Thoughts and Next Steps
The participants wrap up the discussion, expressing enthusiasm for Dave’s book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads.
Clips from the Podcast
Surrounded By Nerds
https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Surrounded-By-Nerds.mp4
The Business Explorer – Dave’s New Book
https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-The-Business-Explorer.mp4
The Unsexy Side of Business
https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Unsexy-Side-of-Business.mp4
Testimonial
https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Testimonial-2.mp4
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
42min
November 08, 2024#450 – Graham Arrowsmith – MicroYES
MicroYES
MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham’s MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.
Summary of the Podcast
Navigating time zone differences
Graham discusses the challenges of managing meeting schedules across different time zones.
Especially as Graham is about to travel to India.
He is considering setting all his meetings to the Indian time zone to avoid confusion.
Promoting MeclabsAI
Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.
He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.
The MicroYes framework
Graham explains the “MicroYes” framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.
This framework is used to structure effective marketing pages and customer-facing experiences.
Upcoming India trip and customer meetings
Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.
The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.
Recap and next steps
Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.
He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.
Clips from the Podcast
MeclabsAI – including marketing AND finance
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4
MeclabsAI: The Best of the Best in Marketing
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4

Are Your Throwing Tries at Your Webpage?
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4

4 Stages of Conversion
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4

Customer Facing Devices
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4

MicroYES Value Proposition
https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4

Get MeclabsAI Training with Flint McGlaughlin
LINK: https://join.meclabsai.com/mec050?fpr=2pxtl
It’s a 3 hour training starting noon Eastern Time (UK: 5pm)
The MicroYes Sequence
Stage
MicroYes (MY)
Example
Corresponding Action
Connect
MY1: Yes, I will pay attention.
A headline that directly addresses a pressing need or desire of the target audience, such as “Achieve Your Dream Career with Advanced Data Analytics Skills.”
Capturing initial interest by clearly stating what’s in it for the customer.
MY2: Yes, I will engage deeper.
Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities.
Providing more context, engaging the customer with more information on how their needs can be met.
Explain
MY3: Yes, I understand the value.
Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes.
Making the offer’s value clear and comprehensible.
MY4: Yes, I believe this will benefit me.
Testimonials from former students now thriving in their careers, or data on employment rates post-course completion.
Offering proof that strengthens belief in the offer’s effectiveness.
Persuade
MY5: Yes, I genuinely desire this.
Highlighting exclusive aspects of the course, like access to industry experts, that tap into deep-seated aspirations.
Elevating interest to a strong desire by emphasizing unique features or benefits.
MY6: Yes, this is unique and superior to alternatives.
Comparisons or infographics showing how the course delivers more value or better outcomes than other paths.
Distinguishing the offer from competitors, highlighting unique selling points.
MY7: Yes, I am reassured and ready to proceed.
Details on money-back guarantees, extensive FAQ sections addressing common concerns, or round-the-clock support.
Alleviating potential anxieties, making the decision to proceed feel safer.
Exchange
MY8: Yes, I will take the desired action (e.g., purchase, sign up).
A clear, compelling call to action like “Start Your Path to a Data-Driven Career Today – Enroll Now!” accompanied by an easy registration form.
Encouraging the final decision; making the exchange process as frictionless as possible.

Podcast Built into CFD
India
RESERVE YOUR MEETING HERE: https://microyes.ai/CFD
NEW DELHI: The Lalit Hotel – Wednesday 13th November

MUMBAI: ITC Maratha – Friday 13th November
JAIPUR: ITC Rajputana – Monday 18th November
CHANDIGARH: The Lalit – Wednesday 20th & Thursday 21st November
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
56min
November 01, 2024#449 – Ian Pilbeam – HR on Auto Pilot
HR on Auto Pilot
Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world
Summary of the Podcast
Introductions and technical setup
The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working.
They discuss some technical issues like camera orientation and lighting.
Ian’s business journey
Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago.
He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture.
The importance of company culture
Ian emphasises the critical role of company culture in enabling his business to run smoothly without him.
He explains how he involved his team in defining the company’s core values and ensures they are actively lived by the employees.
Transitioning leadership and letting go
Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded.
He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in.
Ian’s lifestyle and travel
Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations.
He explains how this lifestyle is enabled by the self-sustaining nature of his HR business.
The evolving HR landscape
Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes.
He explains how this has increased demand for the outsourced HR services his company provides.
Clips from the Podcast
Escape Story
https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4

Testimonial
https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
44min
October 25, 2024#448 – John Keedwell – Epics Academy
Epics Academy
John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd.
Summary of the Podcast
Overcoming camera shyness
John discusses how people often feel self-conscious or nervous when speaking on camera.
This is due to perceptions of how they look and sound compared to how they see themselves.
He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance.
Practical tips for on-camera presence
John shares technical tips for improving on-camera presence.
These include
proper lighting
camera positioning,
and using an autocue or teleprompter effectively.
He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera.
Leveraging video for content creation
The group discusses the growing importance of video for content creation and sharing knowledge.
John advises breaking down content into concise, focused segments rather than long, rambling presentations.
He encourages using video as a medium to effectively communicate and teach.
Recap and next steps
The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills.
Clips from the Podcast
How You See Yourself
https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-How-You-See-Yourself.mp4
Paper over the Cracks with Short Cuts
https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Fillers.mp4

Testimonial
Not quite what John meant about filler roll?
https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
53min
October 18, 2024#447 – Steven Selengut – The Retirement Income Coach
The Retirement Income Coach
Steve Selengut is the retirement income coach. He has a different approach to retirement income, so if you are nearing that age, listen up!
Summary of the Podcast
Retirement income coach
Steve, Kevin, and Graham discuss retirement planning and investment strategies.
Steve shares his approach of focusing on generating consistent income from a diversified portfolio of high-quality income-producing securities, rather than chasing market growth.
He explains the benefits of this approach, including being able to sleep well at night regardless of market fluctuations.
Closed-end funds as investment vehicles
Steve describes his use of closed-end funds as the core of his retirement income strategy.
He highlights their advantages, such as consistent dividend payments, diversification, and professional management.
Then he discusses how he vets and selects the funds to build a portfolio tailored to his clients’ needs.
Profit-taking and reinvestment
Steve emphasises the importance of regularly taking profits on investments that have appreciated.
This is rather than holding on in hopes of further gains.
He explains how this allows him to reinvest at lower prices and grow his income stream over time.
It’s a strategy that has provided a more stable and reliable source of retirement funds.
Challenges with traditional financial advice
Steve critiques the traditional investment advice model
That’s where financial advisors are incentivised to grow assets under management rather than focus on generating consistent income.
He contrasts this with his approach of prioritising income and profit-taking to better serve his clients’ retirement needs.
Retirement income coaching business
Steve discusses his transition from managing money for clients to now coaching and mentoring other financial professionals on his income-focused investment approach.
He explains how he helps them implement his strategies and provide similar services to their own clients.
Potential impact on homelessness
When asked about what change he would like to make in the world, Steve expresses a desire to see an end to homelessness.
If he could he would use his wealth and influence to address this issue if he had the means to do so.
Recap and next steps
The hosts, Graham and Kevin, summarise the key insights from the discussion and express their interest in learning more about Steve’s retirement income strategies.
Kevin wanted to get his book “Retirement Money Secrets.”
Clips from the Podcast
The Whole Thing
https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-The-Whole-Thing.mp4
Designed Portfolios
https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Portfolio-Design.mp4
Take Profits
https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Take-Profits.mp4

Testimonial
https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Testimonial-1.mp4
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
47min
October 11, 2024#446 – Dida Clifton – The Office Squad
The Office Squad
The Office Squad was founded by Dida Clifton, a former military staffer. Her husband flies F-15 jets. You can pick up on the methods and standards founded on a life of service. She’s now putting these to good work in this back end company mostly based out of Las Vegas.
Summary of the Podcast
Dida’s military background and entrepreneurial journey
Dida shared her background of serving in the US Air Force.
She worked in operations for an F-15 fighter squadron.
After leaving the military, she started a bookkeeping business from home while raising her two daughters.
Over time, the business grew into a full-service back office support company called The Office Squad.
The Office Squad currently has two offices and 13 employees.
The Office Squad’s unique service model
Dida explained The Office Squad’s membership-based pricing model, where clients pay a flat monthly fee for a suite of services including bookkeeping, phone answering, mail handling, and more.
The company focuses on providing a consistent, high-quality experience and has developed proprietary systems and processes to ensure accountability and efficiency.
Scaling through franchising
Dida discussed her plans to expand The Office Squad through a franchising model.
This leverages the company’s operational systems and training programs.
She aims to open franchises across Texas first, then potentially expand to other parts of the US and eventually internationally.
Importance of company culture and client fit
Dida emphasised the importance of maintaining a strong company culture.
That means only working with clients who are a good fit.
She shared that The Office Squad has a 3-month onboarding period to ensure alignment, and they are not afraid to part ways with clients who are not a good match.
Embracing technology and AI
Dida expressed a positive outlook on the role of technology and AI in supporting The Office Squad’s operations.
She discussed using AI tools like QuickBooks AI to streamline bookkeeping tasks, while maintaining human oversight to ensure accuracy.
Recap and closing thoughts
Graham and Kevin praised Dida’s entrepreneurial spirit and the success of The Office Squad, noting her military background and focus on company culture as key factors in the business’s growth.
Clips from the Podcast
First Client Won By Fax
https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-First-Client-by-Fax.mp4
Franchise
https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Franchise.mp4
Testimonial
https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Testimonial.mp4
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
46min
October 04, 2024#445 – Michael Barbarita – Optimising Business Strategy
Optimising Business Strategy
Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.
Summary of the Podcast
Introductions and background
Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.
Michael provides background on his experience owning and operating various businesses:
A ski retail store,
A frozen cookie dough manufacturing company, and
An outpatient rehab facility.
Successful business strategies
Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented.
In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a “ski guarantee” that allowed customers to return skis they didn’t like.
In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure.
The conversion formula
Michael introduces the “conversion formula”
It’s 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer.
He explains the importance of understanding the customer avatar and their specific problems.
Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value.
Applying the strategies as a CFO
Kevin and Graham discuss how Michael’s background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals.
Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO.
Wrap-up and next steps
The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (https://nextstepcfo.net) for listeners to learn more about his services.
Clips from the Podcast
Popcorn
https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Popcorn.mp4

Horror Tie
https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Horror-Tie.mp4

Strategic NOT Tactical
https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Strategic-not-tactical.mp4

Testimonial
https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
36min
September 27, 2024#444 – Samuel Gordon & Marc Mouannes – Tequila Cask Investment
Tequila Cask Investment
Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment.
Summary of the Podcast
Introductions and background
Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC.
They discuss their new tequila cask investment product.
Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries.
Tequila cask investment overview
Samuel and Marc provide an overview of their tequila cask investment product.
It involves purchasing unaged “blanco” tequila and aging it in oak casks for 3 years to produce a higher-quality “extra anejo” tequila.
They highlight the potential for 14-15% annual returns.
There is a shorter 3-year investment term compared to whiskey.
It’s also another investor route to diversification and inflation hedging.
Market dynamics and demand
The discussion covers the current and projected growth in global tequila demand.
It is especially growing fast in North America, Europe, and Asia.
This is driven by the influence of celebrity brands.
Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity.
Investment process and risks
Samuel and Marc outline the investment process.
This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price.
They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures.
Tax benefits and investor profile
The conversation touches on the UK tax benefits of cask investments as wasting assets.
The typical investor profile – affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range.
Recap and next steps
Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice.
Rather they are highlighting an interesting alternative investment opportunity for listeners to further research.
They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product.
Clips from the Podcast
It’s a 3 Year Investment Term!
https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4
14% per annum
https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4

Testimonial
Samuel Gordon
https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4

Marc Mouannes
https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
56min
September 20, 2024#443 – Kate Barlow – Master SEO
Being a Master SEO
Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre.
Summary of the Podcast
Introductions and Banter
The meeting begins with casual conversation and introductions among the three participants.
They discuss topics like punctuality, exercise routines, and the global nature of their work.
Kate’s Background and Role
Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre.
CFO Centre is a global network that places fractional CFOs with businesses.
She discusses the multilingual nature of the CFO Centre’s websites and her role in improving their digital presence and communication with prospects.
Comparing Fractional CFO Models
Kevin Appleby, COO of GrowCFO, discusses how his organisation’s focus on educating and training aspiring CFOs complements the CFO Center’s model of placing experienced fractional CFOs.
They explore the differences between the “inward” accounting-focused CFO role and the more “outward” strategic CFO role.
The Evolving Role of SEO
Kate shares her extensive experience and expertise in SEO.
She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical “tricks”.
Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future.
Recap and Closing
The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate’s insights and inviting her to potentially appear on other podcasts.
Kate provides a positive testimonial about her experience on the “Next 100 Days” podcast.
Clips from the Podcast
Fractional CFOs
https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4

The Messy Middle of Digital Marketing
https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4

Kate’s Knowledge
https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4

Testimonial from Kate Barlow
https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
...more
50min
September 13, 2024#442 – Maxwell Nee – Scoreapp
Scoreapp
Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He’s also a multi-award winning entrepreneur, bodybuilder & dancer. He’s this week’s guest on The Next 100 Days Podcast.
Summary of the Podcast
Introduction to ScoreApp
Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads.
ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month.
How ScoreApp Works
ScoreApp uses a “value exchange” model where users take a quiz in exchange for a personalised report.
The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets.
The reports provide insights tailored to the user’s responses.
Benefits of ScoreApp
The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets.
This allows businesses to build a larger pool of qualified leads to follow up with.
ScoreApp’s AI Capabilities
ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes.
Ideal ScoreApp Clients
ScoreApp’s primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services.
The software is versatile and can be used for lead generation, client assessments, and more.
ScoreApp’s Growth Plans
ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base.
Recap and Next Steps
The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at scoreapp.com/book to learn more about the software and how it can be applied.
Clips from the Podcast
What is ScoreApp?
https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4

Why Quiz Funnels?
https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4

Testimonial from Maxwell
https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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