Coach up or coach out. Sales Secrets presents Brandon’s views on how to handle bad hires. In running a business, there are times when a new hire appears to be good but eventually turns out to be the bad seed in the team. Brandon tells us how to manage such a bad hire by sharing his own story on how he was able to change after being coached properly. For Brandon, it is important for your sales reps to learn, model, and copy what the most successful people have done in the world.