We’ve been talking about content for the last few weeks: how to make it, why you should make it, what to make.

But the truth is, despite knowing all the tactics, despite having the path laid out in front of us…

Most of us still do nothing.

We have a passion. We have a message that we want to share with the world. So why don’t we do anything about it?

Today, Dan and Ben want to get to the bottom of this. What does it take? What does it take to turn intentions into action? What does it take to step past our barriers and do something? What does it take, to actually make the work we care about?