Confidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.

• Graham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.
• Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.

• Susana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.
• She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.

• The example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.
• The importance of being open to new possibilities beyond one's career and preconceptions.

• Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.
• Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.

• In the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.
• They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com