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What do Taylor Swift, Romantasy books fandoms, and your podcast have in common? A lot— when you know how to spark obsession! This episode is all about transforming casual listeners into devoted fans who quote your intro in the group chat. Because the secret about a successful podcast is not how many downloads you get, it’s about the community your create

⚡ Mentioned in this episode:

• The 3 core tactics to build a cult-like podcast following (without starting an actual cult, promise).
• How to spark obsession with your quirks, inside jokes, and emotional chaos and why this is your superpower.
• What ACOTAR, friendship bracelets, and cardigan merch can teach you about podcast strategy.

Timestamps

(00:00) Intro

(02:05) What Is a Cult Following Anyway?

(05:10) From Tourist to Cult Member

(07:15) Plot Twists, Emotional Scams & Book Parallels

(08:50) The 3 Tactics to Build Cult-Like Obsession

(08:55) Tactic 1: Share Obsession

(09:51) Tactic 2: Inside Jokes

(11:08) Tactic 3: The FEELS Test

(12:57) The Rite of Passage: Your Listener’s Initiation

(14:05) Iconic You & Turning It Up x10

(14:55) Tourists, Locals, and Cult Members (Recap)

Full Transcript here

Let’s Connect

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