Steve Larsen: Hey, what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? It's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
All righty, it's ten o'clock right now. I'm honestly super tired, but there's so much caffeine still surging through my veins that I don't think I could go to sleep for a while anyway. Which honestly probably is not that like healthy, but anyway, I am excited to be here. I'm excited to share with you something I've been working on, that is finally ready, that is out there. No, it's not the course yet, the actual, everything is launching on January 4th, 2 PM Mountain Standard Time. If you want to get on the waiting list for that, there are 500 of you on there now, that's crazy, that's crazy to me.
It's amazing the community that has already been forming around Secret MLM Hacks and what I call the Mavericks. You guys will learn more about that on the actual launch, which is awesome. The Mavericks are amazing and I'm excited for those of you who want to become one. It means something very specific. We've got our own little mantra and everything, it's awesome, it's fun stuff. It's very, very, very passionate community, which is very fun.
I want to be around passionate people. I want to be around people who care about what's around them and what they're doing in their life. It's been fun to see how the community has been exploding, we're about to pass 10,000 downloads on this podcast, which is awesome. Which is really, really cool honestly, it's only a few months old. Then, man, I literally looked only maybe a week or two ago, and there's 400 people on the waiting list to check it out. Now there's almost 500, just underneath 500 barely. We'll probably cross it like tomorrow, which is crazy to me.
I just can't even believe it. What it means to me is, okay now, let me flip into marketer mode. What it means to me is, I am validating through the market, the market is telling me that I'm hitting the head. I'm hitting the nail on the head, hitting the pin point straight on the head, which is awesome, okay, that helps me like crazy.
Hey, I want to talk to you about something that's really, really important to me real quick, and that is publishing. A lot of you guys know obviously, I'm publishing right now, you're listening to me. I'm in your ear, I appreciate it, whatever you're doing. I don't know if you're at the gym, you're driving in the car or you're at the grocery store or whatever it is, thanks so much, I really appreciate that.
The power of publishing is amazing, and I know I've talked about it before on this podcast, but I just wanted to talk about it again real quick. Specifically, okay what I've done is I've gone and I've created some funnels, some internal funnels that help manage my internal processes. These internal processes are amazing, because they help save me time and help me focus solely on selling rather than running my business. That makes sense?
As an MLMer, especially at the beginning, look, you are the sole driver. You are the only person that your success hangs on, does that makes sense? When you get cash coming in and I know a lot of you guys, especially a lot of you guys who've been reaching out to me, you guys have huge downlines already, massive rock stars, which is awesome, very, very cool. You have cashflow to be able to go hire other people. You have cashflow to really go, and now if you're just starting out brand new, a lot of times it's going to be more challenging for you, I mean to be able to go hire other people or to whatever it is, right?
You are the sole driver, you are the sole person. There's no other person that you can look to for why you may or may not be successful other than yourself, which comes with a curse and a blessing. You know what I mean? It comes with both a pro and con with that. Do you know the buck stops with you, there's no one else for you to look to, and I don't need to keep saying that. You obviously get that.
What I do, now I have a team. I have people I hire. I have people that, because I'm in a different situation, I've been doing this for a while now. I mean I'm literally leaving my job over this right, which is happening in just a few days here, which is both exciting and nerve wracking with both pieces around it. A lot of people don't know though that before this job that I have now, before I actually was doing heavily a lot of internal processes related things. The things that I was doing and building, people would hire me to go improve their internal processes.
When someone places an order online, how does it automatically get over to this person in support? How does it get over to fulfillment? How is it tracked? How is it checked off the list? You know, all those things, and so I heavily did those pieces for companies. They're inside of me, I already like efficiency and you can go overboard with it, but man, efficiency is amazing. What I do is, I build sales funnels obviously to sell stuff, but I also build funnels for internal management things. Kind of do this with me okay?
There was this company that hired me to travel to these different states and I would film and I would create their internal processes, and I would go around. I was just trying to prove myself to the market at the time, okay, this was several years ago. It's crazy. That's probably almost four years ago now. That's nuts. It's not, maybe three anyway. What they would do is, I would go around and I would film and I would create these cool internal processes for these companies.
My favorite was to work with people just like you, people who might most likely on their own/have a very small team, two, three, four, five people maybe at the most and go help set up the internal processes to help alleviate the business, alleviate the team. Especially alleviate the entrepreneur, whose main role is to go sell stuff.
A marketer, salesman, entrepreneur, I don't care which call, it's the person in charge, their main role is to sell things. Your job, you are a salesman, okay and I know sometimes for whatever reason salesman has somewhat of a negative connotation to it, which is stupid. Sales makes the world go round and if everyone stops selling, our economies they all die immediately. Like be proud to be a salesman. It is in my mind besides parenthood, it's like the most prestigious career path on the planet. You should be proud to be a salesperson, okay, sales is amazing.
Everyone sells, no matter if you've never sold anything for money before, you've certainly sold to the people on whether or not they go to this movie or that movie, that restaurant or this restaurant, get this pair of shoes or that shirt. Okay, everyone has sold no matter where you are. Selling is part of life, and so you are a salesman, and so your main role is to sell.
I want you think real quick and start thinking through and say, self, what are the tasks that are taking up my time that are not sales related? If something does not actually contribute to your bottom line, why are you doing it? Okay, and those are questions that I constantly come up with and I go like, oh, questions that I ask myself and I constantly get new answers. I'm like, oh my gosh, look, I'm spending too much time doing X, Y and Z. Oh man, which one of those can I automate? Which one of those can I start and actually start putting some automation behind it?
That's when I automate stuff, and so what I've done is, I went and I have been automating this internal process that I have been spending a lot of time on. Although I have, I think I've only ever had one other person on this podcast so far. I actually have a second show and I love interviewing people. I love diving deep into their sales processes or these funnels or sales flows or whatever you call them, whatever you want to call them. I want to see how people are selling in their businesses, and I want to see what offers are working with them and I want to see where the traffic is coming from. I want to see, I like that stuff, I want to know where those things are. I want to know who is doing what and who's killing it.
It's the same thing with this podcast. It's just, the main purpose of this podcast so far, this first few episodes has been all about me documenting the journey of me creating the product that is launching on January 4th. We're hard at work. We're putting all sorts of stuff, cool stuff together. We've got the workbook together. I've been creating this cool, there's a lot of awesome stuff here and I want to tell you more about it in future episodes. The main point of this episode though, is I want you to know that, what I've done is, I've taken a step back, just like you should too and ask yourself, "Oh my gosh, what keeps me from the act and role that I have of salesman, right of revenue driver?"
I'm not getting sidetracked with logo, I'm not getting sidetracked with if I have an office space, who cares. Do it on your couch for a while, it doesn't matter, and eventually just go talk to people. Start thinking through those things, what are the tasks? What are the things that I am distracting myself with, the things that I am saying to myself, "Oh, this is more important, because selling for me is uncomfortable," and you go and you start. This might be a little bit unpleasant, this might be a little unpleasant okay, to get real with yourself. Get honest with yourself.
What is it that keeps you from selling? What is it that keeps you from pushing your MLM out there? What keeps you from recruiting another person? What keeps you from, what keeps you from basically working towards your own retirement early? Okay? How much, what is that worth to you? You make a list of what those things are, a real list, okay, not what you think I want to see or hear or someone else wants to see or hear. What you know that you're supposed to be doing next. What is keeping you from doing those things, and write that on one side of the paper.
The other side of the paper write down like the one or two things that you know you're supposed to be doing. What's distracting you, and on the other side of this paper, what are the things that are actually that you're supposed to be doing. Distractions and then real, real tasks. I will tell you that number one on the right side should be revenue. It should be sales. That's what I've been doing, is I went back and I started thinking to like, what are all the things that are keeping me from selling?
Honestly, it's this internal process that I go through and I love it, but it's different literally every single time. There's no systemize ways that I've set up yet to be able to handle this scenario, and that is, with the way I handle my interviews. I love interviewing people on the podcast, I love when people ask they get interviewed on my podcast. I'm about to do a whole bunch more on this podcast. It's not a pitch fest, it is an opportunity for people to share how the strategies they're using to recruit or to sell the products or that kind of thing. It's not, there will be zero name dropping of someone's actual MLM that they're a part of.
That's not the purpose, that's not the goal of this podcast. It is literally just to share strategies with you, so you know other cool ways that other people are recruiting besides the whole friend and family trap. Which again, I know if you love that, that's awesome. It's great for you, but I hate that, and I am not actually that amazing face to face with people. I would rather not talk face to face with people about this stuff, so I found other ways to do it, which is the purpose of this podcast to show you what I've been actually doing.
Interviews, I love interviewing people. What I've done is, the problem is that every time someone asks to get interviewed on the show, which is a whole bunch that we'll be coming up in the future. Or when someone asks to interview me, it's always different. The process is always different. Literally every single time, they might ask through Facebook, they might text me and find my phone number somewhere, they might email me, they might find my phone number. There's been some weird ways people have found some stuff, and I'm not sure whether or not to be flattered by their persistence or kind of creeped out.
What I've done is, I've systemized it and I've put a process in place that replaces me, right, that replaces the stuff that I continue to do over and over and over and over. I shouldn't be distracting myself, I should be mostly focused on sales like you. Here's what I've done, and I'm going to draw it out here while I'm describing it, so that I make sure I put all the pieces together.
If you go to secretmlmhacksradio.com, secretmlmhacksradio.com, it's the same place that the outro talks about my little call to action, saying that I'll help you and help your team, train your team on more ways to actually recruit people, which is awesome. I get a lot of great feedback from that course, but it's free. It's got the MLM Masters pack.
You can also ask a question to me, that I like to place on the show. I haven't done one of those in a while either, I should probably, I know there's a few questions that I got to catch up on. If you go to secretmlmhacksradio.com and on the top click 'Get Interviewed', what it'll do is, it'll take you to a page that's basically a three step process on a single page. Section one asks you just for basic contact information. It says, "Hey, what's your name, email address, what's your Facebook ID?" Of course, I look people up before I interview them. I am very protective of my audience. I'm very protective of you guys. I vet people really hard both myself and a VA, okay?
There's a vetting process. I only want the best of the best of the best, or someone who's very passionate to come on the show. Or someone who has a story or someone who's like, "Hey, I've got this cool story," whereas kind of the rags to riches, around rising above, that kind of stuff. You know what I mean? What's inspiring to the rest of the group, the rest of the community, those are the kinds of things I'm looking for, right, or some cool strategy found or some cool, whatever it is. Whatever you want to share, but it's a chance for you to be set on a pedestal.
Honestly, the episodes are getting downloaded, I'm getting anywhere from one to 200 downloads a day right now, on this podcast, which is awesome for a completely organic, only a couple months old. That's awesome you guys, thank you very much, I appreciate that. What it'll ask you, again, go to secretmlmhacksradio.com if you want to get interviewed. I guess that's my call of action to you, that's my subtle, totally non-subtle plug right there. If you go to secretmlmhacksradio.com, click on the top 'Get Interviewed'. The first thing it asks you, and so I built this whole thing yesterday actually.
The first thing it asks you is, "Hey, name, email, Facebook ID," all those kind of stuff, Skype ID, because that's usually where I do my interviews. Then when you click Next Step, there's like this cool show hide element and it shows the next section. It's the same page, you don't actually leave the page ever. All it does is hide the first section and show the second section, and then it asks things like, "Hey, what do you want to share? What are the things that you'd be passionate about, talking about? Are you okay if I put your face in different places? Are you okay if I spend ad dollars in the future with our interview and kind of push you over the place? Can I repurposed and syndicate the content?" Stuff like that.
Then the third thing it asks you is, "Hey, what's one like massive value bomb you'd love to share with the community in order to provide value?" Please understand this is not a pitch fest, it's not X, Y and Z. It's not are you okay with that, and it goes through. Anyway, that's kind of it. When they click Submit, it automatically through something called Zapier, it automatically sends all that data to a spreadsheet in Google sheets. It automatically emails the person who just submitted it, and it automatically notifies my assistant that a new submission has been placed, so she can go through and do the initial kind of vetting walk through process. Then, if we both give the thumbs up, then she sends over a link, where you can go and choose a time from my calendar to jump on and do an interview call and come share your cool thing. That's kind of it.
I'm super stoked about it. The next page that takes you over to, that's all the animation in the back and the next page it takes you over to the thank you page. It's like, "Hey, look, if you, thanks for, you know want to get on my show. If you want me to get on yours, click right here," and it kind of brings them through a similar process. It's kind of like this cool loop that I created. The whole reason I did it, was to automate a process that I have been finding challenging for me to handle.
So many guys are going to be thinking like, "Steven, I don't love funnels the way you do. I'm not a total geek, nerd like you are. I don't have a pocket protector like you probably do." I don't by the way, but if anyone wants to send me one, I'm all down. I'm just kidding. Hey, I totally get that, and it's totally fine. Luckily for you there are other nerds like me who are looking for people like you, who want to set that up for other people and maybe this is something that I should make available with the current product that's coming out on June, oh sorry January 4th.
Anyway, no matter what it is though, so you don't always need tech, you don't always need X, Y, and Z. I'm not a coder or a programmer, and it always shocks kind of people I think when I say that, but I'm not. I don't know how to do any of that stuff, and so I've pulled this stuff off without knowing how to do that stuff. That should be somewhat alleviating to you. Yes, I spend a lot of time around technology, but this doesn't need to be something crazy. No matter what it is, just systematize more areas of your life.
If there are things that you are finding that you're doing over and over and over and over again, that don't actually contribute to your bottom line, why are you doing them? Okay, think through why are you doing them? Do you really have to or is it a distraction? Is there something that you're trying to get yourself to, you're trying to convince yourself, oh my gosh, like if I just do this one thing, if I just read this extra book, if I just answer this other email that has nothing to do with the sale, I'm going to be successful with it. That's not true at all.
You must be spending as much time as possible, especially in the beginning, in the act of selling, which for a lot of people sometimes means discomfort. Think through yourself, think through what are those things. What are those things that are distracting me and can I systematize any of them? Is there something that, this has more to do with setting up kind of internal processes and more of the business internally for you. I get that. This is an MLM podcast and I get that, but it's so very much applies to you, whether you are new or you are very seasoned and have a massive downline. What are the things that are distracting you from the sale? Can you automate them?
That's all this episode is about, man I'm super stocked so I guess that's kind of my un-shameful plug too. If you're wanting to jump on, go ahead and go to Secret MLM Hacks Radio and click on 'Get Interviewed' over the top. Anyways guys, and the same is true otherwise the other way around. If you're wanting me to get interviewed, if you want to interview me, you go to SteveJLarsen.com. It's very similar process click up on the top, it says 'Interview Me'.
Anyways guys, that's it. I guess that's my soft pitch for absolutely no money. All right guys, hope you're doing great. I'll talk to you later, bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on this show, go to secretmlmhacksradio.com to submit your question and download your free MLM Masters pack.