In a games market that is full to bursting with interesting titles, even compelling games can easily become lost in the shuffle. In order to cut through the noise and succeed, developers need to match their work to the right audience, finding the niches where their game’s particular experience can connect with just the right kind of player. How should designers approach this challenging exercise in precision product/market fit? On Episode 46 of Vertical Slice, we're discussing the realities of designing for a crowded game ecosystem, and discovering the best practices for success in an unforgiving marketplace.