Meta has announced new changes to Website Conversion Events. What does this mean?

• You won’t need to prioritise 8 Conversion events
• There is no need to turn on value sets to optimise for value
• The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad accounts.
• You won’t be required to verify your domain
• Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it.
• This won’t be required. Although domain verification won’t be required, I still suggest you do this for domain and link ownership.
• There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.

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