'Every organisation must prepare for the abandonment of everything it does.' - Peter Drucker. This is EXACTLY what David does when he coaches CEOs. He takes them apart and reassembles them as a presentation rockstar. But to do that takes a leap by the mentee. Most want to be a little more interesting/funny/better with technology, etc. But to have a significant improvement requires something much deeper. David explains how he does that and the impact it had on one CEO when he made the change.