👤 About the Guest:

Raul Hernandez‑Achoa is the founder of Do Good Work, where he advises entrepreneurs and executives on building durable businesses and sustainable lives. He’s also the host of the Do Good Work Podcast and a prolific writer on leadership, systems, and personal growth.

🌐 Learn more: https://dogoodwork.io

What if excellence isn’t something you build—but something you discover through disciplined action, first principles, and consistency over time?

In this episode of Fulfillment Project, Andy Leonard sits down with Raul Hernandez‑Ochoa, founder of Do Good Work, for a wide‑ranging conversation on growth, identity, and what actually separates average lives from extraordinary ones.

Raul works with founders and leaders who want more than growth for growth’s sake. His focus is building businesses—and lives—that are operationally sound, personally sustainable, and rooted in timeless principles.

This episode dives deep into:

Why experience alone doesn’t create excellence

The difference between first principles and frameworks

How self‑talk, identity, and habits shape outcomes

Why most people plateau...and how to break past it

Visualization, consistency, and the “long, boring road” to success

Why failures aren’t failures...they’re feedback loops

How to discern truth vs. luck when learning from successful people

What it really means to “Do Good Work”

“If you’re not deliberately challenging yourself beyond competence, average is the default outcome.”

This conversation blends psychology, philosophy, leadership, and lived experience into a practical guide for anyone who feels stuck, restless, or called to something more—but isn’t sure how to move forward.

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📬 Want the Frameworks? Andy breaks down all the frameworks mentioned in this episode in his Substack and weekly Self‑Reflection Guide—no note‑taking required.

👉 Subscribe here: https://fulfillmentproject.substack.com/

Fulfillment isn’t found by accident. It’s practiced daily.

00:00 Introduction and Background

01:52 Childhood Influences and Mindset

04:59 Challenging Conventional Wisdom

07:48 The Importance of Deliberate Practice

11:26 Transformational Client Experiences

14:20 Identifying Truths and Principles

17:16 The Role of Passion and Calling

20:09 Learning from Failures

22:51 Communication as a Key Skill

27:48 Exploring the Nature of Reality

30:32 The Power of Self-Talk and Perception

34:17 Frameworks for Positive Change

38:12 Consistency and the Journey to Success

43:24 The Role of Vision in Achieving Goals

Get full access to Fulfillment Project at fulfillmentproject.substack.com/subscribe