Ever wondered how a missionary who grew up on an Indian reservation turned into a marketing solopreneur building a life of authenticity and fulfillment? Meet Lucas Wollschlager, who swapped college for a keyboard and a mission to create human-first content. In this Fulfillment Project episode, Lucas shares his untraditional journey from dropping out of college to launching Veritas Copy, emphasizing discipline, networking, and living a life of harmony.
Lucas brings a refreshing take on building a meaningful career. From his missionary days to mastering LinkedIn networking, he reveals how authenticity, discipline, and a touch of contrarian spirit drive success. Whether it’s waking up at the same time daily or embracing life’s discomfort, Lucas’s story is a full of ideas for anyone seeking a fulfilling, integrated life. Tune in for actionable insights on personal growth, entrepreneurship, and marketing strategy that cuts through the noise.
Top Quotes from the Conversation
* Andy (02:47): “The more natural it seems, the more preparation it took. The more simple and natural [it feels]; nothing happens simply and naturally.”
* Emphasizes the effort behind seamless content creation.
* Lucas Wollschlager (03:33): “The first place that you look for clients… are the people in your immediate circle.”
* Stresses the importance of leveraging existing networks for business growth.
* Lucas Wollschlager (05:46): “People are starting to show their true colors on [LinkedIn], which is nice. It's not stuffy corporate anymore.”
* Notes the shift toward authenticity on LinkedIn.
* Andy (07:58): “Every interaction matters. You have no idea how someone is going to come back up in your life.”
* Underlines the long-term value of positive interactions.
* Lucas Wollschlager (08:42): “I have to play the long game with this… not everybody is going to be able to do something for you in the short term.”
* Advocates for a long-term, relationship-focused approach to networking.
* Lucas Wollschlager (10:25): “Don’t be somebody who, as my dad would always say, pee in other people’s cornflakes. That’s not what you want to do.”
* A humorous yet serious reminder to leave positive impressions.
* Lucas Wollschlager (13:11): “I dropped out of college… I was too young and immature to handle that freedom well.”
* Reflects on his decision to leave college due to personal misalignment.
* Lucas Wollschlager (18:34): “If you don’t have a family… that is the time to take risks and to be calculated, but to really shoot your shot.”
* Encourages young people to take risks early in life.
* Lucas Wollschlager (21:25): “When you overly optimize for [comfort and luxury], you strip all meaning and fulfillment out of life.”
* Highlights the value of discomfort in finding purpose.
* Lucas Wollschlager (23:16): “Idleness is the enemy, man. If you’re idle, you’re not going to be effective in really anything.”
* Stresses the importance of routine and discipline to avoid stagnation.
* Lucas Wollschlager (37:35): “I think that there is something intriguing with this movement towards living a more integrated life… people want to be doing things that they don’t hate.”
* Discusses the modern desire for a harmonious, fulfilling life.
* Lucas Wollschlager (43:11): “You have to know yourself… I’m naturally kind of more an internal processor. So I had the problem of over reflecting.”
* Highlights the importance of self-awareness in balancing reflection and action.
Chapters
* 00:00 - Introduction and Welcome
* Andy introduces Lucas Wollschlager, founder of Veritas Copy, and highlights his focus on human-first content and authenticity.
* 00:42 - Lucas’s Background and Journey
* Lucas shares his path from missionary work to marketing, his move to Fort Worth, Texas, and how his skills transferred to a marketing career.
* 01:54 - Starting Veritas Copy
* Lucas discusses leaving his director of marketing role to start Veritas Copy, driven by a love for writing and strategy.
* 02:47 - The Art of Preparation in Marketing and Podcasting
* Andy and Lucas explore how natural-seeming content requires extensive preparation, drawing parallels between podcasting and marketing.
* 03:33 - Building a Client Base and LinkedIn Strategy
* Lucas explains how he leveraged his 10-year network to gain clients and why he focuses on LinkedIn for content creation.
* 04:39 - Why LinkedIn?
* Discussion on LinkedIn’s business-oriented audience and the platform’s shift toward more authentic, personality-driven content.
* 07:14 - The Power of Networking
* Lucas reflects on the long-term value of leaving positive impressions and building a network with integrity.
* 08:42 - Networking Philosophy
* Lucas shares his approach to networking, emphasizing a long-game mindset and avoiding transactional interactions.
* 11:15 - A Non-Traditional Path: Dropping Out of College
* Lucas recounts his decision to drop out after his freshman year and pursue missionary work, defying conventional career paths.
* 15:57 - Growing Up on an Indian Reservation
* Lucas discusses his upbringing in North Dakota, which fostered a contrarian attitude and resilience.
* 19:00 - The Value of College and Taking Risks
* Andy and Lucas debate the necessity of college for non-professional careers and the importance of taking calculated risks early in life.
* 21:25 - Embracing Discomfort for Fulfillment
* Lucas highlights how purposeful discomfort and suffering can lead to meaning and fulfillment, especially before family responsibilities.
* 23:16 - Discipline and Daily Routines
* Lucas shares his disciplined approach to daily routines, including waking up at the same time and structuring his mornings for success.
* 30:33 - The Importance of Planning and Reflection
* Andy and Lucas discuss the power of planning the next day in advance and reflecting to stay on track, including Lucas’s hybrid planning system.
* 37:15 - Living a Life of Harmony
* Lucas defines harmony as an integrated life where work, family, and personal values overlap, creating a fulfilling existence.
* 43:11 - Knowing Yourself and Taking Action
* Lucas emphasizes self-awareness, the dangers of over-reflection, and the need to act despite imperfections, using AI tools for self-analysis.
* 49:29 - Closing Thoughts and Where to Find Lucas
* Lucas shares where to connect with him (LinkedIn) and Andy wraps up the episode, encouraging listeners to subscribe and share.
Get full access to Fulfillment Project at fulfillmentproject.substack.com/subscribe