In this episode, Jonathan and Kieron share their GOLDMINE framework for identifying the perfect location for your next development project. Drawing on their experience in the Cornwall property market and beyond, they break down the GOLDMINE acronym a comprehensive toolkit designed to help both new and scaling developers move from guesswork to data-driven decision-making. 

KEY TAKEAWAYS

A step-by-step framework covering Growth Drivers, Opportunity Density, Local Demand, Data & Comparables, Market Liquidity, Infrastructure, Navigable Planning, and Exit Clarity.

While you can develop anywhere with the right team, Jonathan and Kieron emphasize the benefits of working locally where you have deep market knowledge and established connections.

National housebuilders have entire teams dedicated to research; if they are building in an area, it’s a strong indicator of demand and future growth.

Successful developers build what the market wants, not what they personally like. Use tools like home.co.uk and Searchland to understand what's actually selling.

Every successful development begins with a clear exit strategy (e.g., build-to-sell, build-to-rent, or holiday lets) tailored to the specific demographics of the area.

BEST MOMENTS

"Good deals don't really come from lucky areas; they come from understanding areas in more detail."

"Developers don't really build what they like; they build what sells."

"Market liquidity it sounds like stocks and shares, but essentially, that is it: What is moving? Is the market actually active?"

"The buyers will be the buyers, and it can be a big mix... you've got to just be firm with your thought and move forward."

HOST BIOS

Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence.

Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success.

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