The Leadership Locker

46. How to Negotiate without being scared with Mark Raffan


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"It's naive to think someone will want just see the value of your product or service and want to pay full price." - Mark Raffan

Mark Raffan, the CEO of Negotiation Ninjas, always knew he would be in the negotiation business. Actually, no he didn't.  

He wanted to be graphic designer, but after school landed sales roles; roles that he did very well in. In time, the entrepreneurial itch outweighed the benefits of a corporate life.

Negotiation Ninjas came into existence with the intent to


  • Coach your teams to “do more with less” by teaching you how to use your existing resources to drive up profitability

  • Showing you how to reduce the cost of acquisition and increase the volume of sales to the business

  • Increase performance; profitability


He's studied a prestigious organizations and also has one of the top rated podcasts on negotiation. If you are done being scared of navigating the turbulent waters (and feeling) of negotiation - take a listen!

Connect with Mark:

Website – https://www.negotiations.ninja/

Podcast-https://podcasts.apple.com/ca/podcast/negotiations-ninja-podcast/id1300435924

LinkedIn - https://www.linkedin.com/in/markraffan/

Instagram: https://www.instagram.com/negotiationpod/

Email- [email protected]

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In this episode we will cover:

- When to negotiate

- When to walk

- How to maintain your value

- Body language

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The Leadership LockerBy Rich Cardona

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