Kali and Charlie talk with Michael Palmer, co-founder and director of the vehicle adtech platform, Ads on Wheels.

After several years selling cars, Michael had an idea to turn the advertising market upside down, support local businesses and provide income back to drivers. Now two years into operations, the business has recently graduated from Perth's Plus Eight Tech accelerator, with big plans.

"By 2023, we want to try and get $3M back into the community, because we’re one of – if not the only – advertising platforms that actually pays people to advertise." ~ Michael Palmer.

For more: https://www.adsonwheels.com.au/

Startup West is recorded at Riff studios in beautiful Western Australia; produced by Startup News, edited by Carmen Yee Kai Wen and brought to you thanks to support from the New Industries Fund, Spacecubed, Curtin University, RSM, the City of Perth and Dinner Twist.

Startup West acknowledges the Whadjuk Nyoongar people, traditional owners of the lands and waters of Perth, where this podcast was recorded, and we pay our respects to Elders past, present and emerging.