According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making purchasing decisions. In this episode Babel director Simon Coughlin speaks with Philip Benton, Principal Fintech Analyst at Omdia. Philip talks about some of the hot topics he is focusing on, including open banking and digital identity, as well as what fintechs need to offer when speaking with analysts.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

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