Making Sense of Martech

#46 | Tom Goodwin on progress and pessimism in marketing and technology


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A conversation with Tom Goodwin.

In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.

In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits progress, working with change, and how our history should inform our present and future.

Go here for ⁠⁠⁠show notes, links, and resources.⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠LinkedIn ⁠⁠⁠and ⁠⁠⁠Twitter⁠⁠⁠.

Listen on⁠⁠⁠ Apple⁠⁠⁠,⁠⁠⁠ Spotify⁠⁠⁠,⁠⁠⁠ Google⁠⁠⁠, and ⁠⁠⁠everywhere else.⁠⁠⁠

You can find Tom on ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠.

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Making Sense of MartechBy Juan Mendoza + Jacqueline Freedman

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