Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230

Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230

Kim, M., &amp; Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues &amp; Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230

46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement