Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992

Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992

Khan, M. B., Turner, M., &amp; Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues &amp; Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992

46.1-3: Metaphorically Speaking: Visual Advertising Insights

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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46.1-3: Metaphorically Speaking: Visual Advertising Insights

46.1-3: Metaphorically Speaking: Visual Advertising Insights