Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547

Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547

Huang, J., &amp; Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues &amp; Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547

46.2-4: Luxury Brands, Local Clicks

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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46.2-4: Luxury Brands, Local Clicks

46.2-4: Luxury Brands, Local Clicks