Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711

Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711

Milfeld, T., Pittman, M., &amp; Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues &amp; Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711

46.2.1: Too Green to Be Humble?

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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46.2.1: Too Green to Be Humble?

46.2.1: Too Green to Be Humble?