Episode Overview

If you want to generate more leads to bring needed cash flow into your Cloud Consulting business - this is for you. 

Massimo outlines going from failure to success using Linkedin Outreach for his Cloud Consulting business. 

In particular, he covers; 

• Why, how, and the value of picking a niche 
• How to customize messages 
• How to leverage strategic partners

Massimo’s background

Massimo Ianniruberto is the Founder of BluRoot. 

He started 10 years ago as all things to all people and has cleverly focused on two drivers to scale his business as one of the fast-growing Zoho partners on the planet.

1) Vericals - insurance and mortgage 

2) Product - Tailored solutions powered by Zoho 

He is a former entrepreneur of the year in Canada. 

In his free time, he enjoys watching basketball and playing Gran Turismo.

Links/Resources

• 463 - Show Notes
• Massimo's Website
• Massimo's LinkedIn
• Cloud Consultants Collective
• Scaling Blueprint
• SendSpark
• Join our newsletter

Connect With Paul

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]