Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues & Research in Advertising, 46(4), 539–556. https://doi.org/10.1080/10641734.2025.2568874

Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues & Research in Advertising, 46(4), 539–556. https://doi.org/10.1080/10641734.2025.2568874

Lee, J., Soh, J., &amp; Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues &amp; Research in Advertising, 46(4), 539–556. https://doi.org/10.1080/10641734.2025.2568874

46.4-7: Gone but Not Forgotten

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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46.4-7: Gone but Not Forgotten

46.4-7: Gone but Not Forgotten