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In this edition of Loyalty360’s Executive Spotlight, we speak with Erik Kapila, Director of Loyalty at Marcus Theatres. With over 25 years of experience spanning CPG, retail, and entertainment, Erik brings a wealth of knowledge in loyalty program strategy, analytics, and customer experience. 

During this conversation with Mark Johnson, Loyalty360’s CEO, Erik shares his journey from Procter & Gamble and Kimberly Clark to launching loyalty programs at Fleet Farm and Marcus Theatres. He discusses the unique challenges and opportunities in entertainment loyalty, the importance of personalization and member value, and the insights that drive meaningful engagement. Erik also offers thoughtful advice for early-career professionals, emphasizing the importance of deeply understanding your customers and solving real business problems.