The Implement Podcast

#47: Audrey Saccone on Product Launch Strategy & Marketing

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For this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy.

In this episode, we talked about:

  • Launching an online course
  • Mastering the marketing channels for a tight launch
  • Marketing live courses from Marie Forleo and Sophia Amoruso
  • The importance of reassuring the audience with testimonials
  • The importance of talking about yourself and who’s giving the course when launching a course.
  • Email marketing during launch period
  • Driving home urgency and FOMO
  • How to make waiting lists successful (with freebies, sharing, giving…)
  • The conversion rate of waiting lists
  • The path to becoming your own boss
  • Following small content producers for more value.

    • Audrey Saccone is the founder of Digital Obbligato, which helps female entrepreneurs develop their marketing and launch strategies.

    Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space where she's worked for major players like Marie Forleo and Sophia Amoruso.

    She's excited to take the tried-and-true methods she's learned from working with the best in the business to help up-and-coming entrepreneurs find success with strategies that work and are the most authentic to them.

    Follow Audrey on Insta: audreysaccone

    Follow Digital Obbligato on Insta: digitalobbligato

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    The Implement PodcastBy Badis Khalfallah
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